Friday, 28 May 2010

Which social networking site is right for me?

OK well given that Facebook is the leading social networking site at the moment and looks set to be for a while to come, it is obviously the most logical place to add your business from a general networking point of view. But is it the right place for your business?

Now, Facebook is something of a playground and is more suited to a charismatic business - like us for example. We mix business with a subtle brand of humour and fun that may not be appropriate for some companies. Take accountants for example; everybody knows that accountants have no charisma whatsoever so Facebook probably isn’t right for them. Also, who would want to become a fan of an accountant? Imagine the status updates… “is loving year end”, “is net of vat”, “is sore from doing double entry…”

So what about Linkedin? This is a social networking site in its own right but specifically for the business world. It is like Facebook but without Farmville, Mafia Wars or those annoying friends who inform you of their bowel movement. In other words, this is the place to be if you are a serious business looking for professional networking contacts.

Facebook is useful for getting your name out there and showing people that you are a modern company who can move with the times. Linkedin is more of a professional service and is more likely to generate legitimate commercial recognition for you.

There are others as well like Plaxo and Ecademy, which are really the MySpace and Bebo of the business social networking scene. In other words they are probably worth registering accounts with them just to expand your reach a bit more but don’t expect anyone to look at it!

So what is my advice here? Well, I would say join all of them. We have!

Disclaimer: All accountants are lovely people and super fun to be around. Especially ours!

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