Wednesday, 3 March 2010

SEO is dead; long live social networking!

We've always had a philosophy at Datapartners that any company who says "we guarantee to get your site to number 1 on Google" is a liar and is not to be trusted. The reason is that the whole SEO game has always been so vague and the masterminds at Google have never revealed any of their dark secrets on how they rank pages so how can anybody guarantee to get a site to number one if all they can do is guess? Also, Google in particular, are well known for changing their algorithms for ranking on a regular basis so even if you are number 1 on Monday, doesn't necessarily mean you'll be there on Tuesday.

Then there is the whole point of keywords. It is more accurate to say "we can get you to number 1 on Google for a particular keyword or phrase". You might be number 1 for the phrase "lying cheat" but you could be number eleventy-million for the phrase "cheating liars" so you have to second guess what punters are more likely to type into the search box to find you. Again note the word "guess".

With the dawn of real-time search, it makes appearing high up in the natural listings even more of a lottery because the results are changing in less time than it takes Internet Explorer to crash. The only way to guarantee a high ranking in Google for particular keywords is to sign up for Google AdWords and get a paid listing.

So what is the point of SEO? Well if you ask me there isn't one. If you want my expert opinion, the social networking boom is going to start making SEO redundant sooner rather than later. With the ability to spread the word so quickly via status updates and the speedy inclusion of blogs, you can target more people in less time.

The trouble is that most of you don't have the time to do this because you're all too busy running your businesses and probably don't have a clue what to tweet on Twitter or write on blogs anyway. This is why Datapartners are offering a "Social Networking" service. We will do it all for you.

Visit the Datapartners Website

1 comment:

  1. Yes, I am agreed with you. Now a days Social media plays a vital role in online marketing, Promotion and business. Its growth of course has out performed traditional SEO. So it is almost dead but the fundamental principle of Online marketing is almost identical in both the cases of SEO and SMO. However, we need to be more focused and inclined towards the changes and happenings of Social media to keep our Online business update and continue the success of the business.

    Thanks a lot.
    SEO Services USA