Friday, 14 May 2010

Calling it a solution is not the solution

If there is one thing I can't stand it is the growing use of the term "solutions" in business. It's everywhere now. I no longer design and build websites; I now build integrated web-based solutions.

Now, a solution is defined as a homogeneous mixture of two or more substances; frequently (but not necessarily) a liquid solution. It can also be defined as a statement that solves a problem or explains how to solve the problem.

It also sounds jolly good doesn't it? The word "solution" sounds very poncey and makes things sound better than they actually are. However, I think it's going a bit too far now. I walk past a van every day and it never fails to make me shake my head in giggle at the pretentiousness. I even took a photo which demonstrates my point perfectly: Vegetation and Asset management? Is the word "gardener" not sufficient?

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