Monday, 29 August 2016

To blog or not to blog

The Datapartners Daily Blog about blogs: 1 of 10

Before embarking on a blog, you need to ask yourself why you want to do it. Do you have something to say? Do you enjoy writing? Are you literate? If the answer to any of those questions is “no” then you probably shouldn’t do it.

One of the reasons I haven’t done much in the way of blogging lately is because I haven’t been able to think of anything worthwhile to write about. Partly because of a lack of inspiration and partly because I’ve been busy. For a blog to work, you really need to post on a regular enough basis to keep your readers active, but not too much that you end up pissing people off. Rather than posting crap just for the sake of it, I personally haven’t bothered.

If your blog is more of a personal journal whereby you are sharing random thoughts and events of everyday life, then you’re more than likely going to have more to say. Blogging in this way is quite therapeutic. Writing your thoughts down is a good way of getting things off your chest and sharing it with the world is equally so. Caring is sharing and all that bollocks.

If your blog is more business oriented, you need to ask yourself if it’s right for your business. Also, is your writing style suitable. For example, my blogs are very light-hearted and often involve mild sarcasm, swearing and insults directed at celebrities and other annoying turds. This sort of behaviour wouldn’t sit well if I worked for a stuffy, boring, corporate company because they have a pompous image to maintain. Also, not all businesses have enough happening to warrant a regular blog. For example, I would personally find it hard to write a relevant blog for a company selling, say, wood because there is only so much I’d be able to write before I ran out of things to say, or started writing irresponsible posts involving sexual innuendo.

My business is quite easy because there is a lot of change in the web industry and there are a lot of relevant related topics like computers, software, hardware, other websites, new technology and countless other things.

So basically if you want to seriously consider starting a regular blog, ask yourself whether or not you have enough to say and if you think what you have to say will be of interest to others. Providing you have adequate knowledge of your chosen topic (or topics) and can keep it going for long enough, then you should definitely give it a go.

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