What should my blog contain?

The Datapartners Daily Blog about blogs: 3 of 10

Once you’ve established why you want to blog and what your blog is going to be about, you need to consider your target audience. The subject matter and the type of people who will be reading it will affect what you put in your blog. The way you write it will also make a difference to the types of people who will read it and keep coming back.

For example, I keep my blogs relatively light-hearted and quite often make fun of consultants and other inherently stupid people. Therefore, the chances of a serious consultant enjoying my blog are slim, unless they are the rare breed of consultant born with a sense of humour and a personality. In fact the chances of a consultant being able to read is slim so forget everything I just wrote.

Anyway, where was I? Oh yes, content. While some blogs contain humour, it’s only worth doing that if the subject matter allows it and if you are actually funny. Don’t try to force it otherwise it almost inevitably has the opposite effect.

Images and video can also bring a blog to life. Certainly photos are the first things people notice on any website so if you’ve got a nice, bold image, it will almost certainly draw the viewer in, meaning there is more chance of them actually reading your content. Personally I use very little in the way of imagery on this blog because I rarely have use for it. However, I also write articles for other publications where images and photos are much more relevant (news sites and profile sites for example).

Perhaps embed a related video. Either one you made yourself or sharing someone else’s video. People are more likely to respond to something visual (like photos and video) because reading is more arduous for people (especially consultants).

So there you go; Your blog should contain words, photos, video and some light-hearted and easy-to-read material. Pretty obvious really. This blog was a bit pointless… I’d probably make a good consultant...

The blogging challenge

For someone who is very keen to promote the idea of blogging and general social networking to my customers, I’m painfully aware I don’t do anywhere near enough of it myself. This is partly because I’m too busy trying to encourage other people to do it and also because, having written several books and managed numerous different blogs covering a wide variety of genres, I never find time to write a company blog. I’m also inherently lazy.

Blogging is great but is it for everyone? A blog, like any form of written work, should be worth reading. That means it should be either informative or entertaining, or both. There’s only so much a single person can write that is useful and informative without getting repetitive. It’s not always possible to be entertaining either. I mean seriously, you try writing humour into the subject of web design and content management systems. It’s harder than listening to a Justin Bieber song without wanting to rip your own face off.

Anyway, to encourage myself to blog more, I am setting myself the challenge of writing one blog a day for two weeks (starting Monday and excluding weekends because, you know, I have a life) on the subject of blogging. These blogs will cover the following topics:

To blog or not to blog
How long should my blog be?
What should my blog contain?
How often should I blog?
Can I make money from blogging?
How do I promote my blog?
What benefits does blogging have?
What about vlogging?
Getting other people to write blogs
What are the best blogging sites?