Thursday, 1 September 2016

How often should I blog?

The Datapartners Daily Blog about blogs: 4 of 10

Do you know someone who talks a lot? Do you want to punch them in the face? Or do you perhaps know someone who doesn’t say much and trying to converse with them is like the proverbial blood from the stone conundrum? Do you get to the point where you can’t be bothered with them any more?

The same principle applies with blogging. You may have a lot to say but do people need to hear about it every five minutes? Flooding people with constant updates will probably start to annoy them after a while and will likely stop reading. On the flip side if you don’t do it enough people are likely to forget all about you.

So how often should one post? Well given that between 2014 and 2015 I published less than half a dozen posts on this blog, I probably shouldn’t comment. However, because I’m one of these people who never practices what he preaches, I’d say that at least one a week is optimal. I’m currently doing a “one a day” challenge for two weeks on this blog and that’s probably not excessive either. Again, the subject matter will depend greatly on how often you will be able to blog. For example, one of the publications I write for is a satirical news site and it’s based on relevant stories so it’s only really possible to blog when a related story comes out. Trying to write posts for the sake of releasing something would probably not work because it wouldn’t be relevant to anything.

Conversely, I know a guy who is a huge Star Wars fan and does at least one video blog per day on that - usually ranging from 2 minutes to 10 minutes each depending on the subject. Given all the thousands of books, comics, films, TV series and general nerdy fanboy material there is out there, the guy will probably never run out of material. He also has about a quarter of a million subscribers so it’s fair to say he’s doing it right.

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