What benefits does blogging have?

The Datapartners Blog about blogs: 7 of 10

Blogging has many benefits. As well as the therapeutic effects of writing (I usually feel much better after a good old fashioned rant) the benefits to your business or website can also be greatly helped with regular blogs.

For starters there is the visibility in search engines. Everyone wants to get found on Google. The best way to get found on Google is to have lots of good quality content and many back links to your site. Enter the blog. If you are regularly blogging, you are submitting more and more content to Google’s index. There more content you have out there, the more chance there is of people finding it and potentially clicking further in to your site. If you have links back to your own website, the more chance there is of people following them. Also, the quality of relevant back links and referrals will have a positive impact on your overall ranking in Google.

It also helps gets your name out there. When used in tandem with the likes of LinkedIn, Facebook and Twitter it can increase your exposure if people share it. Rather than just coming to your site from a single source, people will potentially get to you from a number of different avenues.

It can also help establish authority. A blog like this is providing free advice. Becoming an expert on a particular subject is likely to get you a following with people who are interested. Again, regular updates will keep visitors coming back and reading, and logically looking into your services in more detail. Of course this is the seventh of ten planned blogs on the subject of blogging and I’m mostly talking bollocks. Still, it’s useful advice.